Baijiu is a traditional Chinese spirit with a history spanning thousands of years and an important place in Chinese culture and traditions. The name Baijiu literally means “white spirit,” referring to its clear and transparent appearance. Baijiu is primarily made from ingredients such as sorghum, rice, wheat, or other grains, which undergo fermentation using qu, a distinctive Chinese fermentation starter, before being distilled and matured according to the style of the spirit. One of Baijiu’s most distinctive characteristics is its complex aroma and unique flavor profile, ranging from fruity and floral notes to grain-forward and more pronounced fermentation aromas. Baijiu is traditionally categorized into several major aroma styles, including Strong Aroma, Sauce Aroma, Light Aroma, and Rice Aroma, each offering a distinct tasting experience. With its bold character and rich cultural heritage, Baijiu is enjoyed not only as a spirit but also as an important part of celebrations, traditional gatherings, and dining occasions in China. Baijiu – discover the iconic Chinese spirit defined by its distinctive character, craftsmanship, and centuries-old tradition.